Why Natural?
Why Natural?

With all the debate over additives introduced into many processed and preserved foods, including coloring agents, emulsifiers, preservatives, thickeners and numerous other substances, it’s little wonder that the conversation has also come to involve the use of flavoring agents. The key factor at the center of the controversy is the question of whether artificially produced additives, including artificial flavors, are actually good for the body.

One group believes artificial flavors pose no risk whatsoever. Aurochemicals, however, is leading the way among the growing faction offering clear evidence that natural flavors are in great demand and reflect a popular trend of global dimensions. Customers are looking for ingredients that are more representative of nature's offerings that can provide flavor and scents of authenticity in final products. Also in line with many food manufacturers offering natural or "all natural" finished products, it is obvious that many of the formulations and key ingredients of a particular food line must incorporate natural flavors in order to support regulatory and label claims or requirements.

Natural Food Ingredients