Darshini Persaud grew up with a passion for flavors, fragrances and the interplay of ingredients that comprise them. Although she assumed her role of Aurochemicals’ Vice President and Director of Marketing and Sales in June 2017, her company experience started at a young age. From routine administrative responsibilities, Persaud has climbed up the ladder at Aurochemicals through a range of operational roles including customer service, sales, marketing, shipping and laboratory experience.
Persaud’s plans are to follow in the footsteps of her father, Aurochemicals Vice President and CEO Deo Persaud and further establish herself in the flavor industry with the goal to eventually lead the company. Her current responsibilities includes assisting in operations as she learns from President, Indranie Persaud and Vice-President/CEO, Deo Persaud. She also will be directing all marketing and sales initiatives to assist Aurochemicals in achieving its company’s short-term and long-term goals.
Persaud is a recent graduate of Boston University’s Questrom School of Business with a Bachelor’s degree in Business Administration, with concentrations in Marketing, Finance and Law and a minor in Chemistry. She hopes to use her extensive academic background to enable her to successfully lead Aurochemicals in providing a secure and profitable future with continued longevity.